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Campaign Management
Complete Campaign Management
Paid advertising management from planning and measurement setup through launch, optimization, and reporting. The scope is tailored to your goals, platforms, budget, and available creative assets.
Open to work & projects
Hello, I’m Nasser Jamal.
Every campaign.
A clearer purpose.
Performance Marketing Specialist (Media Buyer)
I help businesses plan, track, and improve paid campaigns. Hands-on media buying, clear measurement, and a practical approach to testing.
~2Cumulative years in advertising
Egypt & Gulf
Experience across markets
Experience across markets
Cairo, EgyptLet’s connect
01 / The person behind the workA specialist.
A specialist.
A hands-on partner.
My advertising experience has developed through company roles and independent projects, including educational lead generation and campaigns for a Saudi fashion retailer.
I connect campaign planning with measurement, Looker Studio reporting and AI-assisted testing, using API integrations where needed.
I work on campaign setup, budget allocation, audience testing, performance analysis, and tracking implementation — as an ongoing partner or for a specific requirement.
Lead GenerationE-commerceTrackingAutomation
02 / ServicesBig picture.
Big picture.
Or the specific detail.
Full management or a focused service. Choose what your business needs.
01
Campaign Audit
Advertising Account & Campaign Audit
Understand what needs attention before increasing spend or changing direction.
- Review of account and campaign structure.
- Assessment of audiences, budgets, objectives, and creative performance.
- Conversion tracking review and measurement limitations.
- A prioritized action plan your team can implement or work through with me.
02
Campaign Strategy
Campaign Strategy & Budget Planning
Turn business objectives into a practical advertising plan.
- Campaign objectives and success measures.
- Platform and audience selection.
- Budget allocation and test planning.
- Alignment with the offer, landing page, and sales process.
03
Campaign Launch
Account Setup & Campaign Launch
Prepare the account, assets, and campaign structure for launch.
- Account and business asset configuration.
- Campaign, ad group or ad set, and ad setup.
- Event selection, placements, schedules, and budget configuration.
- Pre-launch checks.
04
Pixels & Tracking
Conversion Tracking & Measurement
Set up and test the signals used to evaluate campaign results.
- Google Tag Manager and Google Analytics 4 implementation.
- Meta Pixel, TikTok Pixel, and Snap Pixel setup.
- Event and conversion configuration.
- Validation, troubleshooting, and documentation of measurement gaps.
05
Testing & Optimization
Campaign Optimization & Testing
Improve campaigns through structured review and testing.
- Audience, placement, and budget adjustments.
- Creative and message testing.
- A/B testing where the platform and available data support it.
- Review of lead cost, acquisition cost, and return metrics where reliable data is available.
06
Retargeting
Retargeting
Reconnect with relevant audiences at different points in the customer journey.
- Audience setup based on available data and permissions.
- Retargeting campaign structure and exclusions.
- Message sequencing, frequency review, and performance monitoring.
07
Creative Testing
Creative & Messaging Test Planning
Make creative testing more structured and easier to evaluate.
- Advertising angles and message recommendations.
- Briefs for designers and content creators.
- Test plans for supplied creative assets and copy variations.
- Performance feedback to guide the next creative iteration.
08
Performance Reports
Reporting & Performance Analysis
Translate campaign data into decisions your business can use.
- Campaign reports and dashboards.
- Spend, lead, conversion, and revenue analysis where data is available.
- Tracking limitations and attribution context.
- Clear findings, next steps, and recommendations.
09
Ads Automation
Campaign & Reporting Automation
Reduce repetitive account management and reporting tasks.
- Scheduled data collection, dashboards, and report delivery.
- Alerts for agreed spend and performance thresholds.
- Campaign scheduling and rules for selected budget or status changes.
- Tracking checks and issue notifications where supported.
10
CRM & Leads
Lead & CRM Integrations
Connect lead generation campaigns with the tools used to manage follow-up.
- Lead form connections to CRM systems or Google Sheets.
- Team notifications and agreed routing workflows.
- Data validation and integration testing.
11
AI-assisted Ads
AI-assisted Campaign Optimization
Configure and supervise platform automation around your goals and measurement setup.
- Automated bidding and optimization settings where suitable.
- AI-assisted performance analysis and test ideas.
- Review of inputs, results, and automation rules.
- Human review of material changes and recommendations.
12
Ads Consulting
Campaign Consulting & Troubleshooting
Focused help with a campaign, account, or measurement problem.
- Account and setup reviews.
- Tracking issue investigation.
- Campaign improvement planning and team guidance.
03 / Skills & toolsPractical skills.
Practical skills.
The tools behind them.
Explore practical skills, specialist tools and the platforms I work with.
Media Buying
Campaign execution across advertising platforms.
Budget Allocation
Allocate spend around campaign objectives.
A/B Testing
Plan and review campaign experiments.
Retargeting
Reconnect with relevant previous audiences.
Audience Segmentation
Organize audiences around campaign needs.
Campaign Setup
Accounts, objectives and launch preparation.
Creative Testing
Test creative concepts and messaging.
Creative Ideation & Brainstorming
Develop audience-led concepts, hooks and testable messaging angles for campaign experiments.
Conversion Tracking
Set up and validate conversion events.
Meta Pixel Implementation
Configure and validate Meta events.
TikTok Tracking
Pixel setup and conversion-event checks.
Snapchat Tracking
Pixel setup and conversion-event checks.
Performance Analysis
Review results in their measurement context.
Measurement Planning
Define events, intent signals and confirmed outcomes before implementing campaign tracking.
Campaign Automation
Rules, alerts and repeatable workflows.
Reporting Automation
Streamline recurring performance reporting.
CRM Integrations
Connect lead events with CRM workflows and feed follow-up outcomes into reporting.
AI-assisted Optimization
Support analysis and testing decisions.
API & Webhook Workflows
Connect lead capture, reporting and campaign workflows through APIs and webhooks.
AI-assisted Creative Review
Use AI to compare angles and refine briefs, with human review before campaign use.
Campaign Strategy
Align campaigns with audiences and objectives.
Budget Planning
Plan resources and campaign priorities.
Campaign Consulting
Audit, troubleshoot and define next steps.
Funnel Analysis
Review the path from ad click to enquiry to identify friction and measurement gaps.
Testing Roadmaps
Prioritize audience, creative and landing-page experiments around campaign objectives.
Google Analytics 4
Analyze acquisition, engagement and conversion events to guide measurable decisions.
Google Tag Manager
Implement tags and conversion events, and validate triggers before publishing.
Meta Pixel
Meta tracking and conversion events.
TikTok Pixel
TikTok tracking and conversion events.
Snap Pixel
Snapchat tracking and conversion events.
Looker Studio
Build dashboards that connect marketing data with clear KPIs and decision-ready reporting.
Google Keyword Planner
Evaluate keyword demand and intent to inform paid-search targeting and budgets.
Google Trends
Compare seasonality, regional interest and emerging topics before planning campaigns.
Microsoft Clarity
Analyze heatmaps and session recordings to identify friction in user journeys.
PageSpeed Insights
Interpret Core Web Vitals and loading diagnostics to prioritize practical performance fixes.
Lighthouse
Audit performance, accessibility and SEO, then validate changes against a baseline.
ChatGPT
Develop research questions, content briefs and test hypotheses with human review.
Google Gemini
Compare research angles and synthesize information into human-reviewed analysis.
Claude
Structure detailed analysis, review implementation ideas and refine technical documentation.
OpenAI Codex
Build and review scripts, API integrations and website changes with validation before release.
Google Ads
Structure search, display and video campaigns around audiences, intent and measurement.
Meta Ads Manager
Plan, launch and optimize Facebook and Instagram campaigns against defined objectives.
TikTok Ads
Manage campaigns, audiences and creative tests with conversion tracking in place.
Snapchat Ads
Build campaign structures and audience tests, supported by reliable event measurement.
04 / ExperienceA journey built
A journey built
by doing.
Roles, responsibilities and context, in one clear timeline.
Performance Marketing
Abaya Square
Oct 2022 – Jan 2024
E-commerce · Part-time · Remote
Paid campaign management and performance review for a Saudi abaya retailer.
Paid Advertising & Lead Generation
Future Academy
Approximately 6 months
Education
Lead generation campaigns for a training center offering language, computer, and networking courses.
Media Buying
Independent Projects
Project-based engagements
Lead Generation
Lead generation campaigns for educational courses and engineering graduation-project training.
05 / PortfolioDifferent brands.
Different brands.
Real experience.
Company engagements and independent campaign projects.
Explore the portfolio
01
Abaya Square
E-commerce · Paid campaigns
View profilePROJECT CONTEXT
Future Academy
Education · Lead generation
Paid lead generation for language, computer and networking courses.PROJECT CONTEXT
Independent projects
Engineering training · Lead generation
Campaigns for engineering courses and graduation-project training.No companies match your search.
Educational lead generation and campaigns for Saudi e-commerce.
LINKEDIN RECOMMENDATIONS
In their words.
Recommendations from people who know my work. Translated where needed, with the original text available.
8 recommendations from LinkedIn
"It's rare to come across someone as motivated and enthusiastic as [Nasser Jamal]. They consistently went above and beyond to ensure that our team met its targets. Their positive attitude and strong work ethic were contagious, and they always brought fresh ideas to the table."
Ghadeer Khafaji
Marketing & Communications
Ghadeer Khafaji
Marketing & Communications
Original English text
"It's rare to come across someone as motivated and enthusiastic as [Nasser Jamal]. They consistently went above and beyond to ensure that our team met its targets. Their positive attitude and strong work ethic were contagious, and they always brought fresh ideas to the table."View profile on LinkedInVery professional and organized work, One of the best I have worked with.
Rahma Abou Gabal
Head of Digital Marketing | Brand Strategist
Rahma Abou Gabal
Head of Digital Marketing | Brand Strategist
Original English text
Very professional and organized work, One of the best I have worked with.View profile on LinkedInNasser is a talented & professional person in his field .
Maysa Abdel Kawy
Office Manager & HR Professional | E-commerce Specialist
Maysa Abdel Kawy
Office Manager & HR Professional | E-commerce Specialist
Original English text
Nasser is a talented & professional person in his field .View profile on LinkedInA strong recommendation to Nasser, he is a hard worker and up to date with market trends.
Hadil Moustafa
Script Writer | Public Relations | Marketing & Branding
Hadil Moustafa
Script Writer | Public Relations | Marketing & Branding
Original English text
A strong recommendation to Nasser, he is a hard worker and up to date with market trends.View profile on LinkedInI worked with Nasser and i recommend him because he is hard worker, eager to learn and he has the analytical ability that serve him to reach good results in his major.
Nehal Salah
Arabic Copywriter
Nehal Salah
Arabic Copywriter
Original English text
I worked with Nasser and i recommend him because he is hard worker, eager to learn and he has the analytical ability that serve him to reach good results in his major.View profile on LinkedInNasser is one of the very talented people I have worked with.
The two qualities I appreciate most are that he actively seeks information rather than waiting for it to come to him, continually develops himself and learns independently; and that he always helps those around him and never hesitates to lend a hand.
He is one of the people I am proud to have worked with.
Tamer Sayed MBA
Digital Marketing Supervisor, Saudi German Health
Tamer Sayed MBA
Digital Marketing Supervisor, Saudi German Health
Translated from Arabic
Nasser is one of the very talented people I have worked with.
The two qualities I appreciate most are that he actively seeks information rather than waiting for it to come to him, continually develops himself and learns independently; and that he always helps those around him and never hesitates to lend a hand.
He is one of the people I am proud to have worked with.View profile on LinkedInRead the original Arabic text
ناصر من الناس الشاطرة جدا اللي اشتغلت معاه
افضل صفتين فيه من وجهة نظري انه بيدور علي المعلومة كتير مش بيستناها تيجي لحد عنده ودايما بيطور نفسه ويعلم نفسه بنفسه والصفة التانية انه دايما بيساعد اللي حواليه ومش بيتأخر علي حد
من الناس اللي انا فخور اني اشتغلت معاهاNasser, who is always "Stay Hungry" for more like what Steve jobs said :)
A full of passionate about Digital marketing person, who has a strategy for his life like Digital marketing one.
SEO Expert with SEM and PPC experience.
Good luck Nasser and wish to achieve all your future goals isa 💪.
Amr Atef
Performance Marketing | Google | AI
Amr Atef
Performance Marketing | Google | AI
Original English text
Nasser, who is always "Stay Hungry" for more like what Steve jobs said :)
A full of passionate about Digital marketing person, who has a strategy for his life like Digital marketing one.
SEO Expert with SEM and PPC experience.
Good luck Nasser and wish to achieve all your future goals isa 💪.View profile on LinkedInNasser has great vision and has a knack for making projects jump to life. He is great with details and spends plenty of time on the little things that end up making a big difference on the end result. I really enjoyed working with Nasser and would love to work with him in the future.
Taher Mohamed Salah
Director of Software Development, Applications & Technology
Taher Mohamed Salah
Director of Software Development, Applications & Technology
Original English text
Nasser has great vision and has a knack for making projects jump to life. He is great with details and spends plenty of time on the little things that end up making a big difference on the end result. I really enjoyed working with Nasser and would love to work with him in the future.View profile on LinkedIn06 / Learning & backgroundAlways learning.
Always learning.
Always applying.
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EDUCATION
Al-Azhar University
ArabicNativeEnglishIntermediate
Campaign objectives
Lead Generation · E-commerce Sales · Awareness & Traffic
START A CONVERSATIONYour next step.
Your next step.
Starts here.
Tell me about the role or project. Your request goes to [email protected].
Make time for a conversation.
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How much paid advertising experience do you have?
Around two cumulative years across company engagements and independent projects, with hands-on campaign setup, tracking and optimization.
Which campaign objectives have you worked on?
My experience includes lead generation for educational businesses and paid campaigns for e-commerce, alongside awareness campaigns in earlier work.
Have you worked with a Saudi e-commerce business?
Yes. I managed paid campaigns and performance review for Abaya Square, a Saudi abaya retailer, in a part-time remote engagement from October 2022 to January 2024.
Can you set up pixels and conversion tracking?
Yes. My scope includes Meta Pixel, TikTok and Snapchat tracking, Google Tag Manager, GA4 and validation of agreed conversion events.
Which advertising platforms can you manage?
My core platform toolkit includes Meta Ads, Google Ads, TikTok Ads and Snapchat Ads. The platform mix is selected around the audience, objective and available resources.
What advertising automation can you provide?
Services include reporting workflows, performance alerts, campaign rules and CRM / lead integrations, with the agreed controls and review process.
Can you support testing and AI-assisted optimization?
Yes. The scope can include campaign and audience testing, analysis and AI-assisted optimization, with decisions reviewed against the campaign objective and tracking quality.
Can you work alongside an existing creative or marketing team?
Yes. I can collaborate on campaign planning, creative test priorities, tracking requirements and performance review, with clear responsibilities for each team.
Are you available for full-time or part-time roles?
Yes. I consider full-time and part-time employment, independent projects and monthly retainers. We can discuss the scope and fit.
Do you work remotely, on site or in a hybrid setup?
I consider remote, hybrid and on-site opportunities. Location, schedule and working arrangements can be discussed for the role or project.
Can I book an audit without ongoing management?
Yes. A standalone review can define the issues and priorities. Your team can implement the recommendations, or we can agree on further support.
How can we discuss an opportunity?
Use the contact form, the calendar beside it, or the Call and WhatsApp buttons in the bottom toolbar.
No matching questions. Try another word or contact me.
Which tools and platforms can you work with?
My toolkit includes Meta Ads Manager, Google Ads, TikTok Ads and Snapchat Ads, supported by GA4, GTM, Microsoft Clarity and Looker Studio for measurement and reporting.
How do you use AI and API integrations in your work?
I use ChatGPT, Gemini, Claude and OpenAI Codex to support research, brainstorming, scripts and implementation reviews. APIs and webhooks connect data and repeatable workflows; outputs are checked before use.